The Product Hunt community upvotes their favorites and shares comments and feedback.Makers post their product announcements to Product Hunt.In a nutshell, here’s how a successful Product Hunt launch works: So we sat down with Leo Bosuener from SGL to discuss the best practices and steps a founder can take as they prepare for their launch. The launch generated thousands of website visits and hundreds of trial signups overnight. 1 in April 2022 with support from Unusual Founder Services and SGL. Most recently, Unusual portfolio company Relicx launched as No. Social Growth Labs (SGL) has helped over 100 startups launch into the top three spots, many to No. We’ve partnered with Social Growth Labs to help Unusual founders launch their company on Product Hunt. Equally important, tech reporters and investors also pay attention, and the feedback you can generate from product managers, developers, and marketers will be worth its weight in gold.
Product hunt launch checklist software#
With the growth of bottom-up SaaS as a business model, enterprise software apps targeting tech users have increasingly found Product Hunt a great launch platform.ĭone well, a successful launch can drive thousands of web visits and trial signups. Started in 2013 and now grown to ~5 million tech enthusiasts, Product Hunt has become the go-to platform for startups to launch new products - particularly if you have a low-friction, self-serve experience for early adopters. This early muscle of founders reaching out directly to people in their community and bugging users for public testimonials is what builds the foundation of a company’s relationship with its customer base. Do customers come back to your product and promote it?Īlong with aligning the company behind a clear strategy, an effective launch needs founders to do things that don’t scale.Does your product deliver on your core message?.Does your messaging attract the right users?.
Product hunt launch checklist how to#
Airbnb famously launched three times, finally taking off at SXSW in 2008.Įxecuting a launch well is also great training for a startup in how to run a cross-functional, strategic project because product launches need all key functions of a pre–product market fit startup to align: Launching your startup in the right community is so important - the best startups do it multiple times on multiple forums.
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